New campaign from Moldova joins the global competition for the title of World’s Best Tourism Film

The new campaign from the National Inbound & Domestic Tourism Association of Moldova, “MOLDOVA – Discover the routes of life”, joined the CIFFT Circuit 2023, a global competition where tourism ads and videos run for the coveted title of the World’s Best Tourism Film.

The set of promotional videos has a clear goal: To represent Moldova as an attractive tourism destination, showcasing its unique tourism offerings and immersive travel experiences, filled with connection to local people and nature, full of great local food and wine, and fun.

The campaign is part of the promotion strategy of Moldova in Social Media. By participating in the CIFFT Circuit 2023, the country intends to increase visibility in the Tourism Industry and demonstrate its commitment to excellence and innovation in tourism communication.

Throughout the year, “MOLDOVA – Discover the routes of life” will pass through international festivals worldwide, and it is expected that the new video can bring international awards and recognition to the destination.

The video selection was awarded with the silver prize at the CIFFT, the World Tourism Film Festival in Japan, in the “Tourism Destination Country” category.

This is a very important moment and we are glad that our efforts to promote Moldova’s tourist destinations have been recognized in this way. We are committed to continue developing and promoting tourism in the Republic of Moldova and to strengthen our country’s position as an attractive and quality tourist destination.

The award ceremony was attended by His Excellency, the Head of the Diplomatic Mission of the Embassy of the Republic of Moldova in Japan, Mr Dumitru Socolan.

The biggest competition for tourism videos

Annually, the best ads, promotional, and social media videos from major tourism brands participate in the tourism film festivals that integrate the CIFFT Circuit. By winning awards, the audiovisual productions receive points that grant access to the CIFFT Rankings, the exclusive reference that honors the most effective tourism videos, establishing the World’s Best Tourism Films awarded at the “Festival of Festivals”, the World Tourism Film Awards celebrated in València, Spain.

The 2022 competition featured more than 4000 videos from 90 countries. The winners include Qatar Tourism, Madrid Destino, Turismo Andalucía, Hungarian Convention Bureau, Business Iceland, Lithuania Travel, Uganda Tourism Board, and Tourism Australia, among others.
The CIFFT Circuit is organized by the International Committee of Tourism Film Festivals (CIFFT), and endorsed by the World Tourism Organization, European Travel Commission, and other relevant tourism organizations.

For more information about the competition and the CIFFT Rankings, please visit

Most of the videos can be watched on  or Moldova Travel youtube channel.